Geoff Straub, executive chef for Parkhurst Dining, is making transparency his mission at UPMC Lemieux Sports Complex—the hockey facility where the Pittsburgh Penguins practice and eat most of their meals. According toTechnomic’s2016 Healthy Eating Consumer Trend Report,42% of consumers say their definition of health has changed over the past two years, with a majority—54%—now calling for more menu transparency, and 47% saying they are more concerned about additives in their food.
